“In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations — India and Pakistan. The initiative “Small World Machines” provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols — together.”
This is an amazing example of a company using their social influence in a positive way. Divided by religion and conflict over land (Kashmir), India and Pakistan were brought together for a short time by their love for Coca Cola. I just love seeing positive stories like this. To learn more about the “Small World Machine” project visit Coca Cola’s Happiness Without Boarders.